In recent years, video conferencing has transitioned from a luxury to a necessity, becoming an integral part of business operations globally. The latest trends in video conferencing have redefined the traditional video call, making it an indispensable element in the modern work landscape.

As the demand for flexible work arrangements like hybrid and remote work grows, the need for effective video conferencing tools will only expand. The global video conferencing market is on a trajectory of rapid growth, reaching $28,61 billion in 2023, $33,04 billion in 2024 and projected to grow to $60,17 billion by 2032.

This article summarizes the key trends that companies should consider in 2024, delving into how they improve engagement in video meetings and create opportunities for innovative video conferencing solutions.

Trends:

1. Freedom to use any device

• Employees now prefer using personal communication tools, leading to the rise of Bring Your Own Device (BYOD) strategies.
• Meeting software and hardware need to accommodate a variety of devices and accessories for seamless collaboration.
• Dynamic hybrid meeting rooms require multimedia solutions adaptable to different cameras and audio kits.

2. Easy to use and configure

• Complex video conferencing systems hindered adoption in the past.
• Modern companies require plug-and-play solutions for quick room setup and minimal employee training. Some examples 
• Today's businesses seek user-friendly solutions that save time, ensuring efficient collaboration before and after meetings.

3. Advanced features for different use cases

• Video cameras are evolving to offer features like picture-in-picture and noise reduction, expanding the use of video in various business aspects.
• Developers focus on creating user-friendly applications, minimizing steps for users to start video meetings.
• Some video cameras provide advanced features such as real-time monitoring in healthcare, document cameras or whiteboard cameras for the education industry. For example, AI-powered whiteboard camera transmits the content written on the board to remote meeting participants.

4. AI-powered video meetings

• Videoconferencing quality and capabilities are significantly changing with the integration of Artificial Intelligence (AI).
• AI tools embedded in video conferencing software enhance meeting experiences, offering features like real-time note-taking and language translation.
• AI is used for speaker tracking, post-meeting analytics, scheduling assistance, AI-driven whiteboards converting notes into tasks, and more.

5. Cloud-Based Video Communication

• Cloud-based video communication reduces IT costs and offers convenience for users and IT professionals.
• Cloud services can be automatically updated and maintained by the developer. Companies only need to make subscription fees.
• Platforms like MS Teams, GoToMeeting provide free licenses, further promoting accessibility.

Summary

Video conferencing continues to evolve rapidly, and in the coming years, companies can expect even wider adoption of the latest technology, stronger functionality and improved user experience in video conferencing solutions. In this environment of hybrid work and flexible work mode, the correct use of video conferencing technologies is not only a choice, but also a strategic necessity for effective collaboration and successful development of your company, ensuring quality communications and strengthening your business reputation.

Investing in quality video conferencing equipment is an investment in the future of your business that will pay off in the long run. When purchasing video solutions, trust professionals and your equipment will become a powerful tool and support in video meetings.

Our company, Adventus Solutions, is ready to help you choose and install video conferencing equipment for meeting rooms of any size. Our talented team will recommend the most suitable solution within your budget. Contact us, and we will be happy to help.